Moms Online Business Coach

While out walking this week with a girlfriend, who only uses the internet to shop, she made a couple comments that lead us into talking about online viral marketing strategies. She didn’t understand why I spent the last week writing a Special Report then GIVING it away. In fact that entire topic made her furrow her brows and ask what viral marketing was and how it relates to giving away my work.

I simply asked if she liked to get things for free, and I don’t mean the left over garage sale stuff, but if you walked into a store and they actually GAVE you something that added value to your day, how would that effect your future with that store?

The concept of online marketing is full of twists and turn and is action B hangs on action A being complete. However, the pure simplicity of viral marketing is what makes it so easy for anyone to put into action.  She was amazed at the pure velocity of the Viral Free Ebook for Web Traffic results that I posted a couple days ago.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to millions.

Online Business Marketers Want Thousands of People To Catch Their Virus

Public health nurses offer sage advice at flu season: stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. Viral e-mail marketing works great on the Internet because instant communication has become so easy and inexpensive especially with the world of social networking.

Digital format make copying simple. From a marketing standpoint, you must simplify your marketing message so it can be transmitted easily and without degradation. Short is better. Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember is always better than long and complicated.

The Search Engine Guide had a great post on the viral marketing that is part of a larger viral marketing series and is well worth the read for anyone that is ready to move forward and take action to make their own viral marketing campaign.