“..part of SEO is to attract the spiders.  I know that making changes on your site attracts them to come back and check out the changes.  To what extent do changes need to be made?  In other words, does that mean that full paragraphs of text need to be changed frequently on each page of your site, or is it more behind the scenes, like with titles, keywords, etc?  Common sense is telling me it is the visible text that ‘customers’ may see, but I can’t understand how to continually change all the text on my site.
To sum up…my question is really how much needs to be continually changed in order to attract the google-bots and other spiders?”

Answer:

As with any SEO question you can get as technical as you want, but I like to keep it short and practical, so in a nutshell;  It’s more then just changing text it’s adding content.

Go back to your keyword list and pull out your long tail keywords and add a page of information, like an article, for each of your keywords. Just think of how your site will grow if you add one article a week to your site focused on your keyword or topic. That’s an extra 52 pages that you can have “floating” around the internet and showing up in search engines that people can use as a front door to find you.

Of course, I’m not saying never change your base content, you should always keep testing and tracking and tweaking the content on your base pages for conversion purposes.

However, writing an article that is 400-600 words long should only take you 1/2 hour of work and less then that once you get used to the format.

Add linking to your other pages within the article to help the spiders effectively move around all your pages. An easy swipe line for doing is adding a line such as “As I stated in my earlier article, 5 Tips for SEO, print out your list of keywords and use those for your content base”

Let’s pause for a moment and look at this tactic:

1. I referenced you to an earlier article I wrote- keeping you on my site longer
2. I created an anchor text link that spiders will be attracted to with my keyword in it
3. I created a gateway for spiders to move from one page to another since they will follow the url
4. I added more value to you as a reader by giving you more information you were looking for, understanding SEO.

Blogging As A Free Marketing Tool

Installing a WordPress blog (remember that’s free too) on your host account, attracts spiders to your site because it’s always giving fresh content. Spiders don’t see free WordPress.com or Blogger blogs as adding to YOUR site, but to WORDPRESS.com. Even if you have a link to the free blog site from your website, they live on different IP addresses so the most it will do is follow the URL. For more information on free blogs vs self-hosted blogs you can check out, 5 Reasons You Should Host Your Blog.

The extra benefit of using a self-hosted blog, is the fact you can schedule your post. This cuts your time by allowing you to spend a few hours with your keyword list, create your articles and load them and have them scheduled to go out on certain days automatically. You can do it once a month and not think about it again.

Back to the nutshell, there is your 2 choices, add an article page to your site every week or install the free WordPress.org on your host and post every week and use this tool for passive income in addition to fresh content made easy.

Post from: Online Business Marketing For Home Based Businesses

Quick Question Tuesday- SEO, Spiders, Content

The last option is my personal preference and I created a list of 5 of my top reason why.

The Big 5

* If you have a blog hosted on your domain, you have control over everything about your blog. You can have your own layout and design for your blog, which means you can have a blog that matches your website logo. You can make your blog as unique as you want. This gives you an edge against other competing blogs in the same niche which may have similar layouts. You also have complete freedom to do anything you want with your blog. By hosting your blog on your domain, you can control your blog in many ways you want and you can add any features you want.

* By hosting your blog on your domain name, you make it easier for people to remember your blog.

* Hosting your blog on your domain means that you can develop and promote your own brand using your blog. You can make your blog headings similar to your website. In terms of search engine optimization (SEO) and advertising, this is very important because you will be advertising and optimizing your own domain and your own brand. SEO is also effective to do with your own domain name that includes your keywords. This will increase your blog’s visibility on search engines.

* By hosting your blog on your website, you have added security. This means that you don’t have to worry about losing your information or getting locked out of your account.

* You present a professional image by having your online business logo on your blog. This gives you ad edge against other competing website or blogs.

Based on the advantages outlined above, if you are serious about your online business, you must consider hosting your blog on your own domain.
Don’t Make Excuses

I know you are yelling at the computer right now that you don’t php from css to ftp so you can’t possibly create your own blog. Yes, it is easier to head over to Blogger and enter your email and your name and be blogging away within 10 minutes. But think of all the opportunities you are missing… and risking….

If you order a hosting package from some of the bigger hosting companies you can easily re-coup the small hosting fee you are paying with all the different ways you can monetize a blog with good traffic.

Good traffic that you can build using all the super cool tricks and plugins that only a self hosted blog will produce.

If you are still afraid of not being technical enough to load a blog you can pay someone a small fee to install and optimize your blog for you (like Moms Business Coach), a small investment in your automatic monthly income or follow a very short, step by step process that most hosting companies make so easy!

I recommend my host provider, I had my blog installed in under 10 minutes!

http://moms-business-coach.com/recommends/bluehost

Go Ahead, take a leap and if you have questions just let me know- we’ll help you out!

Post from: Online Business Marketing For Home Based Businesses

5 Reasons You Should Host Your Own Blog

Spam has become the biggest downside to blogging for me. Although, I know that a blog is getting some decent traffic when all of a sudden I’m getting a fair amount of un-wanted messages it still takes up time and energy to delete.

WordPress blogs come with Akismet pre-installed but you do need to activate it.  Since I just completed reading and reviewing the step by step guide to blogging, Atomic Blogging, I thought I would share one of the tutorials.

What you see above are the number of Spam messages I get so far on my blog! It’s HUGE! Aren’t they annoying? To avoid and prevent all this spam you must use Akismet – A Free Plugin to avoid spam for your blog.

Before I start, Akismet is a free open source spam program online to help fight spam for wordpress owners.

Just follow the following steps to get started to prevent Spam on your blog.

To install & setup Akismet for your blog first you need to go to your Plugin panel in your Control Panel in wordpress found at http://www.(yourdomain).com/wp-admin/

Follow the steps above to activate Akismet.

After you have activated all the Plugins you should see the above message just click on the link enter your WordPress.com API Key.

To get your API Key, all you need to do is go to www.wordpress.com and sign up for a free account, the API Key will be email to you when you sign up a free account.

When you have sign up for a wordpress.com account you can find the API key when you click on My Profile. Example how a API Key looks like is fbd655933fa6. Please use your own API Key and don’t ever share your API it is like a password for you =)

So once you got the API Key from WordPress.com, just key in the Key in the box and click on Update Options in your own blog!

You will know you have successfully installed Akismet when the green word appear as above. And you are done! NO MORE SPAM for your blog!

Post from: Online Business Marketing For Home Based Businesses

How To Use Akismet