We see them every day, Free Offers or Free Trials for supplements, weight loss trial products, phone consultations, you name it, someone is offering a deal… do you ignore them?

While many people may hesitate to come straight out and buy a product, (because we tend to be skeptical right off the bat), it is a very viable business marketing strategy.

I started thinking about this the other day when I was on a forum and someone was offering a set of videos on YouTube marketing. I hesitated and wondered if he would actually show me something I didn’t already know. If he was another “one of those” experts…but his sales page had an interesting twist.

He used Paypal and set the price at $0.00 and let you have a 7 day preview of the videos for free before he charged your Paypal account. Well, what the heck do I have to lose? If his videos actually provide value I can pay for the product before he even actually charges me. If I watch the videos and think they are worthless, I’ll send him an email and say no Thank You.  Brilliant strategy don’t you think?

As a customer it took the threat away, and I hit the buy now button.  I know, as a business owner I’m sure you are thinking, “Well, anyone can do that, take the info and still not have to pay for it and he’s out the buck”.. but really? Have we become that skeptical of our fellow solopreneurs?

Yes, there will always be a few bad apples, but the potential of gaining 30 new customers and having one bad apple, far outweighs 30 potentials not trying it because they think they’ve seen it all before. And yes, I did learn some great new tricks and resources that I’m POSITIVE will pay for the videos in less then 7 days. It’s a win win!

My next case study: I choose Acai Fruit because it was one of the products that the infamous talk show hostess, Oprah, promoted in one of her shows that suddenly made it one of the hottest sellers on the market. Acai Fruit Weight Loss is something I wouldn’t have known about but now it’s all over the place.

What do you consider more, the benefits that include:

• Helps you lose weight
• Increase metabolism
• Increase fat oxidation
• Fight fatigue

Or the power of word of mouth marketing and celebrity, authority branding?

The fact that they promoted a free trial backed by the authority branding and by the way, the talk show hostess isn’t the only “authority bling” this product is promoting but other major media coverage as well, but I bet most people jumped on the free trial offer because it came from a trusted source AND it was free so what is there to lose? They know that if it doesn’t work for them, they just cancel before the next shipment.

That is the BIG risk to the business.. it MUST deliver. They have their reputation on the line! The product must at least deliver what it promises, if not OVERDELIVER, in order to keep their new customers happy because it’s those new customers that will make them money going forward so they want you to be successful.

Also, remember the word of mouth strategy? How many women do you think talk about Acai Fruit and Acai Berry Weight Loss over coffee at their morning playgroups? I’m not trying to assume I know their exact target market, but losing baby weight,  hot talk shows and looking good are all topics I can relate too!

Ok, so that is my “thought of the day” for how to infuse more customers into your business fast, what do you have that you can offer them a free trial for? Again, think about the potential and if you overdeliver you couldn’t gain a ton of new customers fast!

Post from: Online Business Marketing For Home Based Businesses

Do You Offer Free Offers and Trials Even If It’s For Acai Fruit?

A couple months ago I created a Barefoot Bootcamp blog post about the new program offered by the Barefoot Executive. You might have remembered that I focused on Barefoot Bootcamp being especially for Network or multi level marketing professionals, however, that all changes this round!

The first Barefoot Bootcamp was such a success, and Carrie Wilkerson, the Barefoot Executive herself has such a loyal following of business owners from every background, that she just opened a second program that fits any business model!

Online Marketing Barefoot Bootcamp Open NOW

This program will run over the course of three weeks and will include the following Lessons via webinars:

• Who is your target market
• List Building
• Affiliate Marketing
• Product Creation
• Using Video (from my favorite video guy AskMrVideo!)
• Monetize Your Mind- this alone is priceless-everyone should be able to make money from what you already know right?

They say a picture is worth a thousand words. Then video must be worth millions, go check out the Barefoot Bootcamp videos and you will see what the right information can do for your business.

New = Scary?

I have spoken before how my own online business has grown since I took the leap of faith (still with a rock in the pit of my stomach) to invest in my eduction and it has returned ten fold with the knowledge, earnings, networking and connections that it opened up to me. I can’t believe how much of a personal impact it has on your business when you start associating with like minded, motivated and dedicated people.

As I stated above, the classes haven’t even started yet and the forum is already active with people connecting and sharing information, resources and encouragement. It’s exciting to think about it exploding after this group of motivated people start taking action and implementing the new techniques.

Is Barefoot Bootcamp For You?

I know I have a good number of readers that are ecommerce owners, and I asked myself if this would apply to anyone that is running an ecommerce store. I decided that it really depends on your personal situation.

There are some ecommerce store owners that are happy with a few extra bucks every week and are enjoy creating and packing their orders every day. Honestly, this may not be the best fit for you. However, if you are someone that wants to learn more about how to grow your business into different areas and learn how to leverage connections, affiliates and enhance your online business with other income streams then you could absolutely learn from this bootcamp and benefit from the masterminding that occurs in the forum.

There are two problems with this next round of Barefoot Bootcamp.

1. There are only 75 seats available and last time I checked it already dropping into 60 open seats. Due to the format and the personal interaction it can’t let in everyone that wants to attend.

2. The second problem? It starts this Thursday, Yes THIS Thursday, so you need to jump at the opportunity. I already have registered and the forum is already very active with everyone that can’t wait to put massive action into place.

Start by taking one small action item and checking out the videos, reading more details and see the incredible bonuses that are available and imagine what you can do with that knowledge, resources, support and encouragement- visit Barefoot Bootcamp now and get ready to kick off your shoes and get to work!

Hey, if you join, then let me know and we’ll work through the lessons together!

Post from: Online Business Marketing For Home Based Businesses

Barefoot Bootcamp Review