How many psychologists does it take to change a light bulb? None, the light bulb has to want to change. So the joke goes. However, it’s possible that the light bulb could be persuaded to change. Persuading people to buy online (from TVs to groceries, holidays to services) can be achieved with techniques that marketers [...]
Continue reading...Tuesday, August 18, 2009
Oh, the freedom of being your own boss. So many working mothers see it as the answer to their work-life balance woes, but once they embark on entrepreneurship many get a harsh dose of reality — it can be harder than working for THE MAN. That is a quote from an article I read this morning [...]
Continue reading...Saturday, December 13, 2008
Every time you turn on the TV or open a newspaper, there it is – RECESSION! And, of course, people are worried. I know a majority of my network are work at home moms that have limited resources, stretched time and work very hard to promote their ecommerce stores. Then I see forum postings from [...]
Continue reading...Wednesday, October 29, 2008
I have been struggling lately, balancing kids, a husband that hates my online time, several blogs, ecommerce store to manage, content that won’t stop flowing from my head…I’ll admit it, I started drowning… Then something very important happened, I decided to go talk to the experts that have very successful businesses and yet, manage to travel, [...]
Continue reading...Tuesday, October 28, 2008
If you operate as a small business, especially, a one person show, you know how overwhelming your list of “To Do’s” can be. Prioritizing the needs of filling customer orders, online business marketing, offline business marketing, and just the daily operations can often leave you feeling like you are running from one task to [...]
Continue reading...Wednesday, October 15, 2008
Sorry about this ugly code below, but if you do see a video with just a bunch of code, click the red X and it will go away and the movie will be there for you to watch. I’m working with this new video program and I’m not sure what I am doing wrong so [...]
Continue reading...Thursday, September 4, 2008
Image via Wikipedia If you own an online business, you are well aware of how important search engine optimization (SEO) is very important is for your business. If your website has high page ranking on search engines, you get large volumes of traffic directed to your website through search engines organic traffic (i.e. free traffic). [...]
Continue reading...Sunday, August 31, 2008
In an earlier post I discussed the simple way of using a free directory submission service to build your backlinks but for those that like to put the sweat in yourself here are five more tips. 1. You can submit to related link directories yourself. Just like the semi-automated version, make sure you have your anchor [...]
Continue reading...Tuesday, July 29, 2008
Today I’d like to tell you about a product that created a “light-bulb” moment for me. As soon as I read “Simple PDF News Release Strategy For Internet Marketers” by Patrick Pretty, I saw the beauty of the strategy. It’s part of my arsenal now. Consider making it part of yours, regardless of your e-marketing experience [...]
Continue reading...Monday, July 14, 2008
An essential skill for anyone with working from home with any online business is how to manage their time effectively. After all, there is actual business tasks and customer service, planning and strategics, building content, social networking, blogging, e-marketing, building website traffic, search engine optimization and tweaking. The question is, as one person, how to [...]
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Wednesday, September 23, 2009
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