List segmentation the key to more sales

There is no doubt that list segmentation leads to more sales. The reason segmentation helps up your sales is because it makes clients feel heard, and it makes your marketing job so much easier by creating smaller more targeted lists. List segmentation means that you divide your subscribers into different groups, or segments, depending upon [...]

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Ten ways to make your site mobile friendly

1. Be Minimalistic — A flashy website is not going to translate well on a mobile device. Stick to the basics, and remember the acronym you’ve learned before. K.I.S.S. (Keep it simple silly) 2. Consider how mobile readers see your content — Check for yourself on the mobile device that you are targeting with your [...]

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How to stay relevant to your subscribers

As Internet marketers we know that staying relevant to our existing subscribers is one of the most important aspects of our job, if not the most important. These existing subscribers are people who have already either expressed interest in us, or they have actually purchased from us. You already have their attention once they subscribe [...]

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Four super simple ways to make your content mobile

There are some really simple ways that you can “go mobile” with your content marketing that you might not have considered. 1. Create an app — You can hire a programmer easily enough on O’Desk, Elance, Shelancers, and a variety of other places to create an app for mobile devices that assists your customers in [...]

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How to get your subscribers to take action on your emails

Do you know what the number one mistake Internet marketers make when they email their subscribers? They forget to have a call to action. Yes, even your email should have a call to action, either a call to come contribute to an ongoing discussion at your blog, or a call to join your membership program, [...]

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Three tips to get your subscribers to open your email

One of the more frustrating issues Internet marketers have is after building up a huge email list of targeted subscribers, they still aren’t even opening their emails, much less reading what you are sending them. As an Internet marketer you work hard on creating useful information for your subscribers so naturally you get frustrated if [...]

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How to set up a mobile content website

Cell phones have all but replaced landlines, and while they’re not likely to replace the desk top computer completely, (at least any time soon) hand held and smaller devices are likely to replace many personal computers as they become more user friendly. As an Internet marketer your job is to stay on top of your [...]

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Ask your email subscribers for forgiveness if you’ve make a mistake

The best thing that you can do when you make a mistake is to ask for forgiveness. First of all, it makes you feel better, and secondly it’s the right thing to do and lastly, your list members will appreciate the acknowledgment. There is another reason, one that you’ve heard before: “It’s better to ask [...]

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How to have a mobile friendly website

In order to have a mobile content friendly website you will need to either make a separate page just for mobile users or make sure your page is mobile friendly. Today, more and more people use cell phones and mobile devices as second computers even though mobile phones aren’t yet considered computers and have limitations. [...]

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The Committed Twitter Marketer: How Often Should You Tweet?

The Committed Twitter Marketer: How Often Should You Tweet?

Do you tweet once a day? Once an hour? Every few minutes? Or maybe your posts are so infrequent that you have almost forgotten you have a Twitter account. But you have decided to use Twitter as a marketing tool for your business. So the question then becomes how often should you tweet? How many [...]

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