If you own an online business, you are well aware of how important search engine optimization (SEO) is very important is for your business. If your website has high page ranking on search engines, you get large volumes of traffic directed to your website through search engines organic traffic (i.e. free traffic). The more traffic you get, the more potential sales.
Many people try to do some SEO for their websites but fail to get results simply because they do not make their SEO strategies effective.
For many home businesses this is due to lack of actual technical knowledge, time or just being low on the priority list. What is the alternative to spending hours learning your own SEO? To start, you can pay many willing companies hundreds, even thousands of dollars to do it for you, you can hire a virtual assistant to help you with specific tasks or of course, the pay-per-click advertising.
If you are true to running an online business, then even if you outsource the tasks related to your SEO, I strongly suggest you understand the basics of SEO. Simply put, I can sum it up in one sentance:
The Search Engines want to give visitors (web surfers) quality content that is related to what they are looking for.
Here are a couple tips anyone can put to use:
Spend some time researching on keywords and phrases. Use keyword research tools such as Wordtracker or Keyword Elite to find the best key words and phrases for your niche. Make sure that you use precise keywords which your potential customers would use while searching for information on the internet.
Next, you must optimize your website for your target niche. Provide relevant and keyword-rich content on your website such that your website will appear on search engines when your potential customers type your keywords.
It is important that you use your keywords and phrases in designing and categorizing your website or blog. Whatever products or services that your offer on your website for your niche, use your best keywords as this will help you to make your website show up on search engines for these keywords. It’s also important that you make sure that the design and layout of your website makes it easy for search engines to index your content.
Make sure that your website is useful and attractive so that other webmasters will want to exchange links with you. You will need to exchange links with other websites, but first you must make sure that your website is interesting and has high quality content so that other webmasters will be keen to exchange links with you.
Use your keywords in the internal text links on your websites because this can also help to increase your ranking on search engines.
All your web pages must have your keywords or phrases because search engines will pick these up first. Don’t forget the Alt Text for your pics!
These SEO can make your website rank high on search engines and also maintain that position in the long term but we all know that is just scratching the surface.
Because then comes…..
Stomping The Search Engines 2.0
If you run in the Internet Marketing space of online business or follow Ed Dale and his Thirty Day Challenge then you will know that Stomping The Search Engines 2.0 is now being released, I’m a day late in this post, but better late then never!
What is Stomping The Search Engines? Well, my friend Lynn Terry over at Clicknewz is giving a full review of the product ..she was lucky enough to get the sneak peak…but I have no doubt that this PHYSCIAL set of CDs is going t blow the socks off anyone that wants to take their online business to the next level.
The Stomper team sold the first set of audio cds for the $400.00 range. This builds on that course plus offers the 40 plus page physical “magazine” FOR FREE… ok.. they have a membership site built onto the backend for the $35.00 a month range, but they are being totally honest about it and giving you crystal clear cancellation instructions. There are no tricks here, just people that are in a position to share their knowledge and help you be successful.
These Stomper guys know Search Engines, they STUDY Search Engines and they have businesses that use Search Engines. So go ahead and check out Lynn’s post of the full review, I’m not giving you a direct link to the “Sales Page” from here because I want you to use Lynns affiliate link. Even though it’s a free product, the numbers coming from her site are a bonus plus, frankly, it’s a good review and it’s worth reading. Go … Stomp The Engines…