Image by ocean.flynn via Flickr The use of viral marketing tactics for free web traffic can benefit any online business in a number of niches, if you understand the concept and can get a little creative.
One of the biggest benefits of a viral marketing campaign is that it runs on auto-pilot. If you hit enough triggers, and set the foundation, once you get the ball rolling it should continue floating, circulating and being clicked long after you click the send button.
This is the true essence of “viral”, if you built the product right, added enough value and made it worth the pass then you should see residual income keep returning to you for many months with no additional work.
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
Getting Free Web Traffic
Take the above ideas and put them to work. Need a perfect example? I couldn’t think of any better example then the king of viral marketing ebooks, Harvey Segal. I included a link to his F-R-E-E.. (yes, that’s the point of viral, it must be free) Ebook on what a top notch viral campaign looks like.
In this short (37 page) - ebook Harvey has managed to include one unique idea after another on a wide variety of topics starting with his controversial stance on search engines and moving on to
- Getting traffic to your site
- Preselling with free ebooks
- Preselling with articles
- Autoresponders and follow up campaigns
- Ad tracking
- Affiliate marketing
- ClickBank
- Viral marketing
- PDF book creation
- Ebook rebranding
- Creating niche sites
- Resale rights
He even throws in an amazing viral idea at the end, I have read alot of so-called viral ebooks before but this one takes the cake and puts the frosted roses on top too.
Now Get ViralHarvey Segal (the guy behind the excellent SuperTips range of ebooks) has just released the latest ebook in the series: The Ultimate SuperTipIt’s short, sweet and fascinating. (Be sure to read it to the end, there’s a superb twist in the tail…) |



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November 15th, 2008 at 8:30 pm
Is there an easy way to find legitimate sites to purchase branding rights to viral e-books, or are there any that you prefer and recommend?
Or, is it sufficient to just pick one during a Google search?