Here is my checklist for flushing your Google Adwords money down the toilet.. sorry to be blunt.. but sometimes that’s what it takes!
1. Send your traffic to your home page
2. Don’t track your traffic
3. Make general ads and not product specific
4. You don’t set a budget and daily limit
5. You don’t write different ads for different products
6. You don’t use your keyword research
7. You forget the call to action
8. Don’t use negative keywords
9. Forget the difference of phrase match and exact match
10.Include spelling errors
Bonus: Ignore the ability to drill down geographic details
What is that you say? There is more to Google Adwords then you thought? Trust me, I know!
Here is the thing…Don’t keep wasting your hard earned money, either hire an expert to manage your campaign or spend a few bucks up front to learn how to create your ads the right way. What you will save and EARN from doing it the right way will make up for the initial investment. There are businesses that spend thousands of dollars a day on pay per click advertising. They wouldn’t do it if they were not having success, so it is possible.
You don’t have to spend thousands of dollars a day, not even hundreds, start with $5.00 a day or $20.00 a week, learn how to leverage and convert the clicks you get. This means you want those clicks to be as close to your target customer as you can get, remember, you make money if they buy by converting that 50 cent click into a 30 dollar sale. Would you trade 50 cents for 30 dollars?
The best resource I have found is the Google Adwords expert, Perry Marshall, check out his book, sign up for his FREE Perry Adwords Guide and see how you can change your pay per click campaign to start earning you money instead of wasting it!
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